The ideal candidate will lead all omni-channel marketing, communication, collateral & content development, and generation programs. He/she has an in-depth understanding of traditional & new media channels, in combination with strong copywriting skills to ensure marketing messages are heard and seen by target audiences. This is a hands-on position ensuring employer branding, brand stewardship, driving content, education, awareness & lead generation. He/she will provide support to the commercial team for key tradeshows, events & webinars. He/she will play a key role in helping define and roll out our packaging & product innovation strategy. He/she will also work hand in hand with our digital marketeer and help support the digital tools & web content/management.
Your duties will include:
Collaborate with the commercial team & digital marketeer to translate business initiatives into integrated marketing communications plans (content, education, awareness, lead generation) using multiple communication channels (traditional media, online programs, integrated digital marketing campaigns,…) in order to support & nurture our push/pull sales strategy
You are comfortable doing your own copywriting & briefings to develop all visual material & key marketing collateral, but also collaborate closely with external agencies when things get outsourced (translations, promotional items, and other creative assets).
Own and/or provide direction to the design of all collateral, packaging material, communication & sales presentations to ensure the right use of our brand and messaging as the ambassador of the Iristick house-style
- Drive omni-channel campaigns from concept to execution that help drive value and sales impact:
Apply guerilla marketing techniques to get a foot in the door with prospects & customers
Help bootstrap our inbound customer base (webinars, (e-)mailings, events, workshops, video’s etc.)
Help define the (digital) customer journey per key vertical
Develop and execute participation to tradeshows, congresses & networking events (primarily in EU and US) in partnership with the commercial team, including ownership of (digital) lead generation marketing
Measure and report performance of all marketing campaigns against goals (ROI/KPI’s)
Partner with product management, commercial team & CTO/engineering department to generate marketing material
Collaboration with CEO/CCO/CTO on special communications projects, PR / media relations and further building employer branding
Develop an in-depth understanding of our key target verticals & customers, profile buyer persona’s, understanding their decision processes.
You are an all-round marketing communications expert with a strong mix of strategic/tactical/operational skills
You have experience with indirect sales channels and B2B (industry/healthcare/technology) partnerships.
You have a passion for technology
- Ideally, you check most of following boxes:
5-10 years of business experience incl. 5 years of all-round marketing communications experience
Successful track record of implementing marketing communications plans in a B2B market (healthcare, industry, oil & gas, …)
Academic background: bachelor or master degree in marketing and/or economic
Strong writing skills (ability to translate customer requirements & product features in story-telling articles)
Experience or at least strong affinity with graphic design and video creation is a plus (Adobe Creative Suite, Canva, script writing, etc.)
Good knowledge of MS Office, co-working tools ( TEAMS-ZOOM etc.), CRM platforms, Google Analytics & Adwords tools.
Entrepreneurial and business development spirit
Convincing and charismatic communicator with a flawless command of English
Experience in product management in a technical field is a plus
A full-time job within a fast-growing company
We are a young team of intelligent and passionate colleagues. We created a workplace where you will be challenged, stimulated and encouraged to do your best
The opportunity to evolve in your role in line with the growth of the company
You will get the opportunity to work with global-500 companies in your sector
Our office is in Antwerp (75% of your colleagues come by bike or train), but results are more important than you being present all the time
Work hard, play hard: competitive salary and insurance benefits. Give your best and be rewarded for it
We gladly support you in the process of constant learning by giving you the opportunity to attend education or training. After all, our growth depends on your growth
And last but not least: this is not just a job! You can help shape and create industry 4.0. Expanding the use of smart glasses exponentially will definitely change the way people in the field do their job!
WORKING AT IRISTICK MEANS
Entrepreneurial vibe of a tech scaleup!
Professional, young and passionate team
Opportunity to co-create a tech-tool of the future
Cool work environment and attractive salary